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ProfessionalBuilt - launch paused (market conditions; product was fully ready)

A fully digital co-branded card - built end-to-end, ready to launch

EasyPay & Ukrgasbank

A co-branded card with a fully digital journey - remote account opening inside the partner's app via BankID - built end-to-end across two organizations.

Role
Business Analyst / Project Manager (bank side)
Domain
Fintech · Digital onboarding · APIs
Timeframe
2019 — 2022
Team
Partner, business, IT, security, compliance, ops
Tools
Jira, Confluence, BPMN, API specs

Context

The goal was a co-branded card with a fully digital customer journey — including remote account opening inside the partner's app via BankID — coordinated across two organizations with split responsibilities and a real-time integration.

My contribution

  • Contributed to the business case and feasibility study (FEO), a 3-scenario financial model (pessimistic / base / optimistic) and the delivery roadmap.
  • Defined the architecture split — EasyPay owned the app and UX; Ukrgasbank owned account opening, cards and current accounts, balances, processing, compliance and credit — connected by a real-time API data exchange.
  • Specified API integration, security and regulatory requirements to completion across business, IT, compliance and the partner.

Approach

  1. 1Discovery — business case, FEO and a 3-scenario financial model.
  2. 2Requirements — responsibility split, real-time API contract and the BankID remote-onboarding flow.
  3. 3Delivery — security and regulatory requirements driven to completion.
  4. 4Outcome — product fully built; foundation for later Diia Sharing onboarding.

Artifacts

The business-analysis evidence behind the work.

Diagram of the responsibility split between EasyPay and Ukrgasbank.
Responsibility split — EasyPay ↔ Ukrgasbank.
Architecture diagram of the real-time API data exchange between EasyPay and Ukrgasbank.
Real-time API integration architecture.
Flow diagram of remote account opening via BankID inside the partner app.
BankID remote-onboarding flow.

Results & metrics

BankID
remote account opening proven
Real-time
API integration architecture defined
3-scenario
financial model & business case delivered

Business value

Even with the launch paused in 2022 for market reasons, the work delivered a proven remote BankID onboarding model and a real-time partner API architecture — the technical foundation that later fed Ukrgasbank's own remote verification via Diia Sharing.

What I’d do next / learnings

A paused launch isn't a failed build: bringing the product to full readiness and documenting the API split made the later in-house onboarding faster.